The evolving story of the pop up phenomenon is something that we have explored in other posts, particularly with the role of social conscience now coming to the fore. The pop up gives retailers a platform to demonstrate their social conscience and flex their environmental and sustainable credibility. But for it to work it must surely test our own social conscience and cultural norms... are we willing to change old habits and pay the second hand price?
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TO BUY NEW OR SECOND HAND, THAT IS THE SOCIAL, ENVIRONMENTAL AND SUSTAINABILITY QUESTION
The promotion is part of a drive by George to improve the environmental impact of its clothes and operations, following the launch of its new sustainability strategy and first range of recycled polyester clothing in the spring.