I wrote about the ever expanding journey of the pop up from Harrods charity fundraising concept to the provision of a service and advice concept in Lewisham shopping centre. To add to this, Westfield has now taken it one step further facilitating the top 100 trending items online being sold in a pop up within its London shopping mall. This directly brings together items driven by AI trending data into a physical environment. The pop up pops on once more...
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WESTFIELD LAUNCH AI-POWERED POP UP CONCEPT
“We know that the UK is shopping online, but we’re also seeing and hearing from consumers that they crave the human factor that shopping in person provides – the ability to touch, feel, try and seek advice, to ensure the products are right for you,” Myf Ryan, Chief Marketing Officer for Westfield said. “The Trending Store provides the best of both worlds via a unique shopping experience, one that we believe represents the way we will all be shopping in the future.”