The pop up concept continues to evolve now with a social conscience being part of its make up in the ever changing retail landscape. One wonders whether this succeeds because of its association with the 'best shop in the world' and for its customers to 'feel a little better about themselves', or whether its simply a reflection of a more community minded consumer. 

Perhaps it doesn't really matter either way, with such a worthwhile charity supported, but wouldn't it be fantastic if some of those other pillars of the retail industry followed suit.